Which guide should you read first?
Start with the Google Maps guide if your main question is who to approach. It explains how to choose a service, a business type and a location, then review websites for relevant observations. The aim is a research set you can explain rather than a collection of addresses without context.
Read the web design email guide if you already have a prospect but struggle to write an opening. It includes fictional examples, ways to keep claims narrow, suggestions for measured follow-ups and reminders about opt-outs and compliance. The examples are teaching material, not real customer messages.
Both guides treat the business owner’s response as useful evidence. A website can reveal a confusing instruction, but the owner may explain why it exists or how it fits an internal system. Good outreach remains open to that explanation instead of defending the initial hypothesis.
How should you use the advice alongside the tool?
Apply the manual checks to AI output. Open the source page, reproduce the observation and remove anything you cannot verify. Review the email as though the recipient knows the site better than you do. That is usually true, and your message should still make sense if they challenge the finding.
The feature pages explain discovery, analysis, sending and replies. The use-case pages show how different services change the research. These guides add the working habits that connect those capabilities to a credible introduction.
Each post shows its author and publication date. Where a section describes a suggested cadence or sample message, treat it as an example to adapt rather than a product default. For plan allowances and the difference between managed hosting and an own-account installation, use the pricing page as the reference.