What should the first email actually say?
Start with one observation the recipient can recognise. Explain where you saw it, why it relates to the service you offer and what you would like to discuss. This gives the owner a way to assess your message without accepting a broad claim about lost sales or poor performance.
An opening might mention that a booking page asks visitors to telephone during office hours, then ask whether an online request path would be useful. The wording should remain a question if you do not know the business’s constraints. Specificity comes from the website, not from inventing private information about the owner.
How does the PDF report support the message?
Each lead gets a short PDF report built around the research. It gives the website observations somewhere to live beyond the email opening. Your own name and branding appear on emails and reports, so the recipient can connect the research with the person offering the service.
Review the report as carefully as the email. Check that the point exists on the live site, that the explanation is understandable and that the proposed next step fits your expertise. A PDF should support a useful conversation; its presence does not turn an uncertain AI finding into a verified fact.
Can you change a draft before it is sent?
Yes. You review and edit the personal email before sending. Use that step to remove unsupported statements, simplify technical language and make the call to action easy to answer. Your professional judgement is part of the workflow, especially when the draft implies a business problem.
Keep the request proportionate to the relationship. A short question about a specific contact path may be easier to respond to than an immediate request for a long sales call. Our guide to cold email for web design clients includes sample messages that show how a small finding can lead to a clear opening.
Whose mailbox sends the full-version emails?
The full version sends from your own mailboxes, with daily sending limits. The commercial setup differs between a managed monthly plan and a lifetime installation using your own accounts. Review pricing and plan limits to choose the arrangement that fits how you want to run the tool.
Your sender identity still matters. Use a name and address that represent your business, give recipients a straightforward way to stop further messages and avoid promises you cannot substantiate. The tool does not make a public email address equivalent to consent, and it does not guarantee inbox placement or replies.
How should automatic follow-ups be used?
Automatic follow-ups help continue outreach, but the sequence should remain relevant and restrained. A follow-up can clarify the original observation or ask whether someone else handles the website. Repeating the same pitch with a more urgent subject line rarely adds useful context.
Choose an appropriate cadence for your audience and applicable rules. If someone declines or asks to stop, honour that request and stop further outreach to them. When a reply contains a real question, address it directly rather than treating it as another step in a generic sequence. The AI reply assistant drafts responses based on the intent of the reply.
What is different about the demo?
Every demo email is delivered only to your own inbox. Nothing is sent to the businesses found, even though the research uses real businesses. That makes the demo useful for reviewing how the observation, opening line and PDF fit together before you decide whether to run outreach.
Demo messages can land in Spam at first because the sender is new. Check that folder when evaluating delivery. The demo is an opportunity to inspect the content, not a test of campaign response rates. Combine it with the AI website analysis workflow and your own reading of the prospect’s page to decide what you would change before sending under your name.
What else should you know?
Are emails sent automatically without a review?
You review and edit the personal email before sending. Automatic follow-ups are part of the full version, so choose wording and sending practices you can stand behind.
Do reports carry my branding?
Yes. Emails and reports use your own name and branding. The lifetime installation is also configured for your brand, wording and business types.
Does the demo send to prospects?
No. Demo messages only go to your own inbox; the businesses found receive nothing from the demo.
Can you guarantee inbox delivery?
No. Sender history, mailbox configuration, recipient systems and message content affect delivery. Demo messages may initially appear in Spam.
Where do I see sending limits?
The pricing page lists monthly sending, mailbox and search limits, plus available add-ons. The lifetime plan has no plan limits, while your providers still have their own restrictions.