What does each stage contribute?
Discovery defines who you might speak to. Choose a business type and an area, then review businesses with a working website and reachable email address. The website requirement gives the research a source to read. The email requirement supports a possible introduction, but does not establish consent or interest.
Analysis defines why you might speak to them. Choose up to three services or describe your own, and examine observations that relate to your offer. A mobile contact journey, a thin service explanation and a visible manual booking step are different kinds of research. Their value depends on the service you can deliver.
Outreach turns the strongest relevant point into a personal email and a short PDF report. You review and edit the draft before sending. In the full version, your own mailbox sends within daily limits, and automatic follow-ups help continue the process. Your name and branding remain on the communication.
Replies provide information the website cannot. An interested owner may ask about scope; another may explain that the current process is deliberate. AI reads the likely intent and drafts a response, while you check the interpretation, tone and any commercial commitments.
Where should you begin your evaluation?
Start with the stage that is hardest to do consistently today. If discovery is the problem, read about the lead finder. If your emails feel generic, study how website analysis supports a specific opening. If replies are hard to organise, review the reply assistant and the limits of an AI interpretation.
The free demo lets you inspect research and messages in your own inbox without contacting the businesses found. Compare the output with the public site yourself. Then use the agency use cases for service-specific examples, the pricing comparison for setup choices and the prospecting guides for manual review habits.